Generation Z likes retail shopping more than Millennials and Gen Xers

[SaysWho?]

This according to a new survey.

 

Quote

Perhaps surprising to some, despite being digital natives, members of Gen Z reported they are still reliant on brick-and-mortar retailers. Although they were raised with technology, Gen Zers still value the brick-and-mortar experience for all phases of the shopper journey—more so than Millennials and Gen Xers.

 

Asked to respond to the proposition, “Shopping in-store allows me to disconnect from social media and the digital world,” Gen Z led all other generational respondents in answering, “almost always true” or “usually true” with a 58% agreement rate.

 

Asked where they liked to shop (for all categories) on different legs of their consumer journeys, 73% said they used in-store for discovering products; 65% liked in-store for trial; and a staggering 81% like to purchase in-store. As to what they are looking for once they arrive in-store: 83% of GenZ respondents indicated support tools (maps, kiosks, etc.) were extremely or moderately important; 79% think security considerations such as the presence of guards are important; 86% of respondents are looking for “Exclusives and promotions including free samples, giveaways and contests”; and almost three out of four (74%) Gen Z shoppers told A.T. Kearney a “well curated store experience focused on a limited number of products” was extremely or moderately important to them.

 

[b_m_b_m_b_m]

I get that they're younger than us Millennials, but what is their age range again?

[SaysWho?]

6 minutes ago, b_m_b_m_b_m said:

I get that they're younger than us Millennials, but what is their age range again?

 

24 and younger, more or less (this survey puts them in the 14 - 24 category).

[Signifyin(g)Monkey]

My kid, whose seven, *loves* to go retail shopping.

 

Buy he’s not allowed to order anything online yet—I don’t want to get 50 orders of sports apparel and legos—so I’m not yet sure it’s a generational thing....

[elbobo]

surprising because isn't this the age group that is least likely to have a car?

[Kal-El814]

I wonder if this will be somewhat cyclical. For people my age, online shopping is a welcome reprieve from having to go to a place, hope a thing is there, etc. I can appreciate that for people growing up when online shopping is the default, shopping live probably feels like a novelty.

[Keyser_Soze]

1 hour ago, Signifyin(g)Monkey said:

Buy he’s not allowed to order anything online yet—I don’t want to get 50 orders of sports apparel and legos—so I’m not yet sure it’s a generational thing....

 

Maybe when online accepts COD.

[Mr.Vic20]

32 minutes ago, elbobo said:

surprising because isn't this the age group that is least likely to have a car?

Yes, but being a parent these days means being a butler, a chauffeur, a caddie, etc. 

[Mr.Vic20]

Retail shopping is popular with Gen Z, this I can anecdotally confirm via my teenage daughter and her friends. Seems there is a social component in meeting up, and the retail part is merely incidental. 

[SuperSpreader]

RIP Amazon 2065

 

[skillzdadirecta]

I can believe this based on my nieces and nephews.  Their generation also likes to actually hang out with friends in person 

I've often said that I have a lot of hope for that generation. 

[skillzdadirecta]

1 hour ago, Mr.Vic20 said:

Retail shopping is popular with Gen Z, this I can anecdotally confirm via my teenage daughter and her friends. Seems there is a social component in meeting up, and the retail part is merely incidental. 

Yeah, we were part of the first generation of Mall Rats growing up. I remember going to the mall on weekends just to hang out and not really buy anything. We had several really popular malls in Jersey that were hang outside for teenagers,  the most popular being Newport Mall in Jersey City because it was the easiest to get to because of the Path train 

[CitizenVectron]

I mean, I'm a millennial and I also love retail shopping...except that it's more expensive. So for stuff like clothes I will typically shop in person since I like to make sure stuff fits., but for stuff that I know I need, I will get it online usually (assuming it doesn't take 2 months from China).

[RedSoxFan9]

I’ve always liked going to the mall

[Keyser_Soze]

I went to the Mall when they had an arcade there. They don't anymore.

[marioandsonic]

I honestly love malls.  I just wish there was one near me that actually had a decent arcade.

[SaysWho?]

7 minutes ago, Keyser_Soze said:

I went to the Mall when they had an arcade there. They don't anymore.

 

Another major blunder

[thewhyteboar]

My wife and I love going to malls. @Keyser_Sozea lot of Seoul malls have cool arcades including a bunch of VR games.

[Keyser_Soze]

Just now, thewhyteboar said:

My wife and I love going to malls. @Keyser_Sozea lot of Seoul malls have cool arcades including a bunch of VR games.

 

I'll move to Korea if you can set me up with an acting job on a show as the evil American guy.

[elbobo]

I really only buy clothes at the mall anymore since everyone's idea of what a medium sized shirt is is different

[SuperSpreader]

5 hours ago, elbobo said:

I really only buy clothes at the mall anymore since everyone's idea of what a medium sized shirt is is different

Yeah I have that issue with all shirt sizes. I usually go to the Outlet mall.

[Comet]

5 hours ago, elbobo said:

I really only buy clothes at the mall anymore since everyone's idea of what a medium sized shirt is is different

Seriously. This is the worst.