Pikachu Posted August 9, 2018 Share Posted August 9, 2018 https://variety.com/2018/gaming/news/discord-game-store-free-games-1202900484/ Quote Discord, the online chat and video service used by 150 million gamers, drops into the video game sales business Thursday with the launch of a beta program that includes both free games for paid membership and a more traditional digital retail store. The company is also adding a new universal game-launching tab, which can launch any game on a user’s computer from Discord without having to search for the game or its own launching program. The move into game sales is designed to extend the reach of the service and find another avenue of revenue. “We’ve actually been mulling the idea for a long time,” Discord chief marketing officer Eros Resmini, told Variety via email. “We wanted to build an amazing platform that people wanted to use every day and we wanted to grow that platform before focusing too much on monetization. We now have 150 million users, so timing felt right. We knew we didn’t want to sell ads or user data, so we had two options left: cosmetics or content. Nitro was our attempt at cosmetics, now we’re adding games to that subscription and building a retail store too.” The beta for game sales rolls out in Canada on Thursday to 50,000 randomly selected customers. Those selected will see an upgraded version of Discord Nitro that has access to a curated selection of games along with the current subscription perks. They’ll also see a new tab in the home screen, the Discord Store, with individual games for purchase. Initially, only Windows PC users will be supported by the program. Discord hasn’t yet determined how long the beta test will run in Canada, but Resmini said the plan is to slowly roll the new storefront out over time and make decisions based on user feedback. Plans to extend outside Canada are similar. “We hope to slowly expand the beta to test different markets, currencies, prior to full launch later this year,” he said. Quote Link to comment Share on other sites More sharing options...
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