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Big Dairy Wants You to Know Vegan ‘Butter’ Isn’t Actual Butter

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Such dire circumstances have led some in the dairy industry, most notably lobbying groups like the National Milk Producers Federation, to campaign against alternative dairy products—specifically their use of dairy terms on labels. Changing consumer tastes are regularly cited as a chief cause of dairy’s slow demise, but vegan products using labels such as “milk”—or in this case, “butter”—are seen by the milk lobby as misleading consumers to unfairly steal market share.

In September, the U.S. Food and Drug Administration announced it was “considering approaches to modernize standards of identity” of dairy foods and would be collecting comment from the public. 

Senators Tammy Baldwin of Wisconsin, a Democrat, and Jim Risch of Idaho, a Republican, are pushing the Dairy Pride Act, which would require the FDA to create a system of stricter nationwide enforcement for product labeling and the use of certain words. Under the proposal, labeling something “milk,” for example, must mean the product comes from a “hooved mammal.”  A House version has also been introduced by Representative Peter Welch, a Democrat from Vermont, and has 33 cosponsors.


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