General Gaming EA's Developers Have a "Hunger" to Use Generative AI and Believe 50% of the Development Process Will Be Positively Impacted, According to CEO Andrew Wilson

[Keyser_Soze]

EA studios 'hunger' to start using generative AI 'as quickly as possible,' says CEO | PC Gamer

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EA wants to speed everything up to "entertain more people around the world on a global basis at a faster rate."

 

 

Quote

"We've done analysis across all of our development processes, and right now, based on our early assessment, we believe that more than 50% of our development processes will be positively impacted by the advances in generative AI," said Wilson in response to a question about the technology. "And we've got teams across the company really looking to execute against that."

 

Wilson thinks that, with 40 years worth of proprietary data to "feed into" generative AI models (in some unspecified way), EA will increase efficiency over the next three years, and within five years or sooner, take things further by using AI and those efficiency gains to build "bigger worlds with more characters and more interesting storylines."

"And I would tell you, there's a real hunger amongst our developers to get to this as quickly as possible," said Wilson, "because, again, the holy grail for us is to build bigger, more innovative, more creative, more fun games more quickly so that we can entertain more people around the world on a global basis at a faster rate."

 

[SuperSpreader]

TIL I learned that Larry Probst considers himself a developer

[Mr.Vic20]

I have to assume that during the selection process for each new EA CEO there is a test administered. Its a simple test. The trustees put a bowl of shit in front of the candidate and have them eat it. All the while they are asking the candidate to comment on the experience. The one that is most able to make it seem like they are eating a divine dessert gets the job! Get them a toothbrush and some mouthwash, they are ready to ascend! 

[stepee]

LMAO

[Firewithin]

developers are eager to lose their jobs??  

[legend]

The ways game developers are interested in generative AI are not the ways EA executives are interested in generative AI.

[SuperSpreader]

21 minutes ago, legend said:

The ways game developers are interested in generative AI are not the ways EA executives are interested in generative AI.

 

Listen, we're all game makers at this company. 100% of the developers asked on the board of directors said they want ai

[legend]

1 hour ago, SuperSpreader said:

 

Listen, we're all game makers at this company. 100% of the developers asked on the board of directors said they want ai

 

I can tell you with certainty that game developers want modern AI tech, just not the way the EA executives do.

[SuperSpreader]

[TheBladeRoden]

1 hour ago, legend said:

 

I can tell you with certainty that game developers want modern AI tech, just not the way the EA executives do.

[silentbob]

Just imagine all the old info they’re feeding the A.I. Watch it remember all the past paid “DLC” all their games required. The machines will stop making the game until EA “pays them” for more generated content.