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Hasbro Invests 1 Billion on Internal Game Development


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I really, really don't see this working out very well for Hasbro at all, despite the CEO's previous position involving Xbox games marketing with Microsoft.

 

In-house "AAA" game development is a ludicrously expensive enterprise, and considering the absolutely dire financial situation of Hasbro's traditional physical toys division, investors are probably going to be looking for profits from the game development studios relatively quickly.

  • Halal 1
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