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David Zaslav planning 'always on' live-service for blue chip franchise's


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Warner Bros. CEO David Zaslav has set out the company's plans for the future, and, surprise surprise, there's yet more live service stuff on the horizon. 

The company's latest ambitions were revealed in an earnings call yesterday (thanks, Eurogamer). Zaslav states: "We recognize that we can do a better job of managing and maximizing the value of our blue chip franchises like Game of Thrones, Harry Potter, and Superman."

He then goes on to say that the company's "focus is on transforming our biggest franchises from largely console and PC based with three-four year release schedules to [including] more always on gameplay through live services, multiplatform and free-to-play extensions." The goal? "More players spending more time on more platforms."

 

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  • Remarkableriots changed the title to David Zaslav planning 'always on' live-service for blue chip franchise's
31 minutes ago, crispy4000 said:

Why do these companies keep following trends that have proven to backfire so regularly?

 

I can only assume it’s because they already have these games deep into development and are needing to double down.


Because they want so much to be the next exception, not the rule. 

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On 11/9/2023 at 7:34 PM, crispy4000 said:

Why do these companies keep following trends that have proven to backfire so regularly?

 

I can only assume it’s because they already have these games deep into development and are needing to double down.


I always envision smarmy little business / tech dudes convincing out of touch CEO types that they’re gonna unlock some hidden fountain of money with this stuff.  

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