Commissar SFLUFAN Posted November 22, 2023 Share Posted November 22, 2023 Xbox Series X and S Sales Have Collapsed in Europe - IGN WWW.IGN.COM It’s no secret that Microsoft is currently last in the console war, but the scale of Xbox’s collapse in Europe in particular is stark. IGN asks why, and wonders what's next for Xbox. Quote According to fresh data reported by GI.biz, Sony’s PlayStation 5 is “comfortably” number one in Europe, with sales up an incredible 143% over October last year. The near seven-year-old Nintendo Switch is second despite a 20% drop in sales year-on-year. But the Xbox Series X and S have seen a whopping 52% drop in sales. Even month-on-month comparisons are tough for Xbox. PS5 sales are up 11% in October compared to September, Switch sales are up 10%, and Xbox sales are down just under 20%. GI.biz noted that Xbox’s big exclusive Starfield launched in September, whereas PlayStation had Marvel’s Spider-Man 2 and Nintendo had Super Mario Bros. Wonder in October. Both games broke sales records. Quote So, why does Xbox Series X and S continue to struggle in Europe? What’s caused such a dramatic console sales collapse? There are a number of theories. Speaking to IGN for a follow-up, GI.biz head of games B2B Chris Dring painted a grim picture of Xbox’s fortunes across Europe. “The sheer absence of available console stock last year does skew these figures quite a bit,” he said. “And it’s worth noting that Eurozone countries have never been Xbox’s strongest territories. They revealed back in February they only hold 20% of the market versus PlayStation’s 80%. “However, even in the UK, which is a market where Xbox is a lot more competitive it’s been a tough year, with Xbox Series S and X sales down 23% year-to-date. The reality is the console has very little momentum, which is such a crucial element when it comes to how successful a generation is or isn’t for a platform holder.” Quote Link to comment Share on other sites More sharing options...
Bacon Posted November 22, 2023 Share Posted November 22, 2023 Didn't read it, but the internet makes it seem like EU is mostly PC. And you really don't need an xbox if you have a PC. And if you have a PC, the only console that really makes sense is the PS5. 1 Quote Link to comment Share on other sites More sharing options...
eventide11 Posted November 24, 2023 Share Posted November 24, 2023 Has a console ever NEEDED Europe to survive? Quote Link to comment Share on other sites More sharing options...
Spawn_of_Apathy Posted November 24, 2023 Share Posted November 24, 2023 11 hours ago, eventide11 said: Has a console ever NEEDED Europe to survive? You may be thinking of just the UK. Sony consoles sell only marginally less in Europe than the USA. If sales in Europe fell off a cliff for Sony it would really hurt them. While it is estimate the majority of Nintendo Switch sales are in the USA, Europe still has more sales than Japan. By comparison Japan is a much smaller market. Japan buying more than any single European nation but far less than the region as a whole. It’s not like Xbox is #1 anywhere in the world. They’re pretty much non-existent in Japan already. Collapsing in Europe would mean that the only territory they do anything in really is North America. Not great news for MS unless GamePass subscriptions are surging in Europe. Quote Link to comment Share on other sites More sharing options...
UpvoteShittyTakesOnly Posted November 24, 2023 Share Posted November 24, 2023 nintendo sony and ms all have drastically different business models in 2023 and its far past time to stop trying to make direct comparisons between them they are all some degree of successful at their particular strategy 2 Quote Link to comment Share on other sites More sharing options...
gamer.tv Posted November 26, 2023 Share Posted November 26, 2023 Apart from the deal that is Game Pass, what’s the actual draw of owning an Xbox now? If you think of the benefits in the 360 era: Best console online experience Neat online shop Best controller Cheaper console Exclusives (Halo, Gears, Forza, Fable etc) Better performing 3rd party releases Do they have any of that now? I mean, what game would you pick up an Xbox Series X over Spiderman, God of War etc? Maybe they’ll look at a handheld console next time, push Gamepass onto other systems and focus on publishing and acquiring more developers. Quote Link to comment Share on other sites More sharing options...
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