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ESPN is launching an "ESPN-branded" sportsbook in $2 billion deal with PENN Entertainment (casino operator)


Commissar SFLUFAN

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As part of the deal, Penn will sell Barstool Sports back to founder Dave Portnoy.

 

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In a major sports betting deal, ESPN has cut a $2 billion deal with casino owner Penn Entertainment to launch ESPN Bet, a branded sportsbook.

 

ESPN Bet will launch this fall in the 16 states where Penn has sports betting licenses. It will replace the Barstool Sportsbook.

 

Penn is paying ESPN $1.5 billion in cash over the 10-year term, with another $500 million in warrants that will vest over the term “in exchange for media, marketing services, brand and other rights provided by ESPN.”

 

 

Conflict of interest?  What conflict of interest?

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