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NPD January 2021: COD #1, AC: Valhalla #2, Miles Morales #3, PS5 #1 in revenue, Switch #1 in units


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State of the market

  • January 2021 consumer spending across video game hardware, content and accessories achieved a January record $4.7B, 42% higher when compared to a year ago. Gains were achieved across all spending categories.



  • Call of Duty: Black Ops Cold War was January's best-selling game. Call of Duty: Black Ops Cold War has been the best-selling game in the U.S. each month since its November launch, and it now ranks as the 20th best-selling video game in U.S. tracked history.
  • Assassin's Creed: Valhalla was the 2nd best-selling game of January. When comparing each title's first 3 months of sales, Assassin's Creed: Valhalla is now the 2nd fastest selling Assassin's Creed franchise release in U.S. history, trailing only Assassin's Creed III.
  • Animal Crossing: New Horizons ranked as January's 5th best-selling title, the first time it has ranked among the top 5 since ranking 5th in July 2020. Animal Crossing: New Horizons repeated as the month's best-selling title on Nintendo Switch.


All platforms:




Playstation 4 and 5:




Xbox Series and One:









  • Sales of video game hardware were 144% higher than January 2020, reaching $319 million. This is the highest total for a January month since the $323 million achieved in January 2011
  • Nintendo Switch was the best-selling hardware platform in units sold for the month of January. Unit sales of Nintendo Switch were the highest of any platform in a January month since the Nintendo Wii in January 2010.
  • PlayStation 5 was the best-selling hardware platform in dollars sold in January, with the highest dollar sales total for a January month since the Nintendo Wii in January 2009.



  • Spending on video game accessories reached a January record $222 million in the month, 73 percent higher when compared to a year ago. The Gamepad, Headset/Headphone and Steering Wheel segments all achieved new January dollar sales records.
  • The PS5 DualSense Wireless Controller White was the best-selling accessory of January, while the PlayStation Pulse 3D Wireless Headset White was the best-selling Headset/Headphone.



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