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NBA 2K licensing deal gets lucrative long-term extension


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The publisher of the NBA 2K series of basketball video games has signed a lengthy extension of its licensing agreement with the NBA and its players’ union, the companies announced Tuesday, securing the future of America’s most popular sports gaming franchise.


It’s going to cost Take-Two Interactive, parent company of NBA 2K publisher 2K Sports and developer Visual Concepts, a significant chunk of change: The new deal is worth up to $1.1 billion over the next seven years, reports the Wall Street Journal, citing a source familiar with the contract. The source also told the newspaper that the figure is more than twice the cost of the parties’ previous licensing agreement, which they signed in 2011.


Representatives for Take-Two, 2K Sports, and the NBA all told Polygon that they do not comment on the financial terms of their deals; a spokesperson for the union, the National Basketball Players Association, did not return a request for comment.


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