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Take-Two Interactive Software TTWO, +5.16% stock climbed 4.7% on rumors that Sony Corp. SNE, +0.90% “is in advanced board level discussions to acquire Take-Two Interactive in a mostly cash deal,” that would value the company at $130 share,
Speaking to GamesIndustry.biz, CEO Strauss Zelnick says that it's important for the firm to be where the consumer is, rather than dictating to them to shop at a specific location.