CitizenVectron Posted January 2 Share Posted January 2 Major Studios’ Pledges to Hire More Female Filmmakers and People of Color Were ‘Performative,’ Study Finds VARIETY.COM Major studios haven't changed their hiring practices when it comes to female filmmakers and people of color, USC study finds. Quote Despite the box office success of Greta Gerwig's "Barbie" and Elizabeth Banks' "Cocaine Bear," female directors are not getting the same opportunities in Hollywood as their male counterparts. At the same time, major studios, which pledged to reexamine their employment practices in the wake of George Floyd's murder, fail to produce many films from people of color. Quote That's the stark findings of a new report by USC Annenberg's Inclusion Initiative, which calls the entertainment industry's pledges to support inclusion "performative acts" and "not real steps towards fostering change." It's the second report in as many days to find that despite some important box office milestones for female filmmakers — "Barbie" was both the year's most successful film and the highest-grossing movie ever directed by a woman — studios still give their highest-profile gigs to male directors. The other study was conducted by the Center for the Study of Women in Television and Film at San Diego State University. Quote The USC report found that a total of 116 directors were attached to the 100 top-grossing domestic films in 2023, but just 14 of them, or 12.1%, were women. That was a slight improvement from the 9% of top-grossing films that were directed by women in 2022. But the report argues that the percentage of female filmmakers on top movies has not changed notably since 2018, when 4.5% of directors were women. 1 Quote Link to comment Share on other sites More sharing options...
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Firewithin Posted January 2 Share Posted January 2 corporations lying? NO WAY 1 Quote Link to comment Share on other sites More sharing options...
Greatoneshere Posted January 2 Share Posted January 2 Of course it was performative. Companies did it to expand their markets and make more money. They don't actually "care". I'd be way more shocked if we found a studio who did really care. That was why it was always hilarious when the right wing accused companies of "going woke". They aren't going woke, they're trying to make more money, and you make more money the more people you pander/cater to, and guess what, sticking to the "white man" market alone isn't fiscally smart anymore, sucks to be you. 1 Quote Link to comment Share on other sites More sharing options...
TUFKAK Posted January 2 Share Posted January 2 1 Quote Link to comment Share on other sites More sharing options...
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