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Netflix aiming to release 90 movies a year

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According to The New York Times, Netflix aims to release 90 films a year, with budgets as high as $200 million. This comes from the service's head of original films, Scott Stuber, who plans to cause panic amongst competitors. Cable television has already encountered massive competition from the constant wave of streaming services, and the film industry is no different, with streaming revenue likely to top the box office by next year. The report shared the following details on Stuber's goals:

"Mr. Stuber’s operation is set up to supply 55 original films a year, including some with budgets as high as $200 million. Add in documentaries and animated movies, handled by other divisions, and the number of annual Netflix film releases climbs to about 90. To compare, Universal, one of Hollywood’s most prolific traditional studios, releases roughly 30 movies a year."


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It's interesting to note that this kind of push for custom content never happened in a purely cable world. Is that because the cable companies had regional monopolies and consequently didn't have do anything meaningful, whereas the streaming services must compete with each other regardless of location?

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