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Sony to significantly expand its China Hero Project, sees huge success with Genshin Impact


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WWW.REUTERS.COM

Sony Group Corp said on Tuesday it plans to expand a programme to identify and incubate Chinese-made games, in a race with Microsoft Corp to tap China's gaming market.

 

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The programme will invest more than 1 million yuan ($140,080) in each game it enrols, and will not only fund small teams but also big teams with dozens of engineers or more, Bao Bo, Sony's director of China game production, said.

 

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"The scale of the third season will far exceed the previous two," Bao said, adding that Sony will publish some games and its PlayStation Studios will support enrolled projects.

 

Sony said that it will be the publisher of Lost Soul Aside and Convallaria, two games enrolled in the previous two seasons.

 

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The China Hero Project unveiled its first two batches of games in 2017 and 2019 and has supported 17 titles, of which seven have reached the market.

 

It was part of Sony's years-long approach to China, which ultimately led it to a lucrative exclusivity deal with the Chinese hit game “Genshin Impact” outside of the China Hero Project. Little known before its 2019 launch, it became of the world's most profitable games.

 

Two other games that have hit the market from the project are ANNO: Mutationem and F.I.S.T.: Forged In Shadow Torch.

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