I think Tim Cook is starting to stretch the company too thin. He pushed toward smartwatches and music subscription, thinking the company could revolutionize each the same way they did with smartphones and tablets, and that has proven to be arrogance: the products are good (and in the case of the Apple Watch, leading the market share race by a comfortable margin), but they haven't had a paradigm-setting effect like the iPod/iPhone/iPad. And now, rather than let Apple TV stay on as a token (but well received) product line, all signs point to Apple making a big push into the television market. Then there is the apparent car project! Jobs saved and revitalized Apple by keeping it focused and lean (which almost kept the iPad from being a reality), and Cook really seems to have no interest in following that path (though to be fair, the pressure from shareholders must be astronomical).
I don't think I have a really logical reason for it and its success but for some reason I do love playing on it a lot. Something about the entire setup or something idk. Maybe I just think she is attractive looking.