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WarnerMedia looking to offload Crunchyroll, Sony among "interested acquierers"


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WarnerMedia is looking to offload anime-focused streaming service Crunchyroll and Sony is among the interested acquirers, according to a source with knowledge of the talks

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Despite Crunchyroll's relative success for a niche streamer, WarnerMedia parent company AT&T has been looking to reduce its debt load. As such, the source says that new WarnerMedia chief Jason Kilar wants to sell any assets that aren't core to the entertainment company's business.

 

WarnerMedia's streaming bet has been placed on HBO Max, which launched at the end of May to offer a broad catalog of programming from across the company's networks and studios. Crunchyroll has a brand tile on the app where it curates a selection of anime programming but has also remained a standalone subscription service. In a recent interview with Deadline, general manager Joanne Waage said "the goals is to fuel both" services.

 

A deal for Crunchyroll would add to Sony's existing Funimation anime business, but the source says that Sony's offer is less than what WarnerMedia was hoping to fetch for the company. The Information, which first reported on the sales talks, said WarnerMedia's price tag for Crunchyroll is $1.5 billion.

 

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