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Microsoft Studios rebrands to Xbox Game Studios


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https://www.gamesindustry.biz/articles/2019-02-05-microsoft-studios-rebrands-to-xbox-game-studios

 

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During today's Inside Xbox livestream, corporate VP of Microsoft Studios Matt Booty announced that Microsoft Studios under its current name was no more. Rather, the company's collective development studios will now be known as Xbox Game Studios.

 

The move is largely a rebrand and does not change the position of the 13 studios that comprise what is now called Xbox Game Studios: 343 Industries, The Coalition, Compulsion Games, The Initiative, inXile Entertainment, Minecraft, Ninja Theory, Obsidian Entertainment, Playground Games, Rare, Turn 10 Studios, Undead Labs, and Xbox Global Publishing.

 

Rather, Booty said the change was intended to bring all things gaming at Microsoft under the Xbox branding - including PC and mobile endeavors.

 

"At Xbox, we believe when everyone plays, we all win," Booty said during the stream, "It's why we're passionate about building a portfolio of games for players across console, PC, and mobile. As we've expanded our focus beyond the console, the Xbox brand has also evolved from its original roots. Today, Xbox is our gaming brand across all devices, no matter how or where you want to play, or who you want to play with."

 

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1 hour ago, Chris- said:

It will allow for a much more seamless transition when Microsoft inevitably spins off Xbox into its own company.

That does not make much sense.

 

The direction that Xbox is going - providing services more than hardware - fits in precisely with the direction that Nadella is leading the company as a whole.  

 

I think the future for Xbox is totally as a service and agnostic of hardware.

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2 minutes ago, number305 said:

That does not make much sense.

 

The direction that Xbox is going - providing services more than hardware - fits in precisely with the direction that Nadella is leading the company as a whole.  

 

I think the future for Xbox is totally as a service and agnostic of hardware.

 

You think the shareholders that kept Steve Ballmer around and gave him license to come up with Windows Mobile have much in the way of common sense? 

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