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Apple Concedes on TVs


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One of the more interesting stories to come out of CES so far is that Apple seems to be opening up their ecosystem to TV makers. Both Vizio and LG will natively support AirPlay 2 on their new sets, and in a very surprising move Samsung will also include an iTunes app. I feel like this is a concession owed to the failure of the Apple TV. Apple has been unable to compete with the far cheaper Fire TV and Chromecast, and even more than that, they've realized that most people will just use whatever their TV comes with.

 

That just makes buying media on iTunes a poor value proposition when you can buy it on Amazon/Vudu/Google and watch it through your native TV apps and on your iPhone.

 

Meanwhile, they haven't decided to open up Siri at all. Samsung's new TVs will allow both Google Assistant and Alexa commands.

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