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Target reverses sales slump after cutting prices


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APNEWS.COM

Grocery aisle deals for cash-strapped customers and an emphasis on affordable but stylish clothes has helped Target reverse a year-long sales slump.

 

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Target's profits and sales beat Wall Street expectations. Sales rose 3% to $25.45 billion in the latest quarter, slightly better than expected. But even though the number of transactions increased, the average amount spent by customers fell during the quarter, underscoring how Americans remain focused on deals, company executives said.

 

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To boost sales, Target said this spring that it would cut prices on thousands of necessities ranging from diapers to milk. The retailer also is rolling out programs to make shopping easier as it competes with fellow discounters Walmart and Amazon. Target announced a paid membership program in April called Target Circle 360, which comes with unlimited free same-day delivery for orders over $35 and free two-day shipping for all orders.

 

Such moves appear to be paying off.

 

Target earned $1.19 billion, or $2.57 per share during the quarter, edging out Wall Street expectations by a penny, according to a survey of industry analysts by FactSet. That compared with $835 million, or $1.80 per share, during the year-ago period.

 

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Just now, Air_Delivery said:

I can't speak for all Targets but 95% of the shopping carts at the one closest to me are fucked. They rattle and shimmy worse than any other store I've been to. Its to the point where its a point of consideration on deciding to go there.


Not to mention, you can cut yourself on the plastic seam-lines on those carts. They’re basically giant razors on wheels.

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35 minutes ago, Air_Delivery said:

I can't speak for all Targets but 95% of the shopping carts at the one closest to me are fucked. They rattle and shimmy worse than any other store I've been to. Its to the point where its a point of consideration on deciding to go there.

I’m sorry but you have a garbage Target.

  • True 1
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