Sony Sony apologizes for and removes Sony promotional interview with Sony studio chief Neil Druckmann

[Commissar SFLUFAN]

This is all rather quite amusing!

 

Sony apologizes for Sony interview with Sony developer Neil Druckmann | PC Gamer

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Sony has taken down the interview, conducted by Sony, saying it contained "several significant errors and inaccuracies."

 

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Sony has apologized to Naughty Dog studio boss Neil Druckmann for "misrepresenting his words" in a recent promotional interview, which it acknowledged contained "several significant errors and inaccuracies." The interview has now been taken down.

 

In the interview published by Sony last week, Druckmann reportedly praised the potential of generative AI, saying it is "opening the door for us to take on more adventurous projects and push the boundaries of storytelling in games." He also talked up the studio's next game, which he said "could redefine mainstream perceptions of gaming."

 

But shortly after the interview went up, Druckmann took to Twitter to clarify that the reported statement about redefining perceptions of gaming was "not quite what I said." 

"In editing my rambling answers in my recent interview with Sony, some of my words, context, and intent were unfortunately lost," Druckmann very diplomatically tweeted.

 

 

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That's putting it mildly: Druckmann also provided the full text of his response to the question about "future innovation" in gaming, and nowhere does he say any of the words attributed to him in the published interview. As far as I can tell, the closest he comes is to say that, thanks to the success of The Last of Us television show on Amazon, "people even outside of gaming are looking at us to see what it is that we put out next"—a far more attenuated and reasonable statement.

 

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We noted the change in our report on the interview, but an obvious question was left hanging: If Sony so thoroughly mangled Druckmann's answer to that question, what about the rest of them? And now we have our answer.

 

"In re-reviewing our recent interview with Naughty Dog's Neil Druckmann, we have found several significant errors and inaccuracies that don't represent his perspective and values (including topics such as animation, writing, technology, AI, and future projects)," Sony said in a statement that's replaced the interview. "We apologize to Neil for misrepresenting his words and for any negative impact this interview might have caused him and his team. In coordination with Naughty Dog and SIE, we have removed the interview."

 

 

[CitizenVectron]

Haha, yikes. Someone at Sony messed up.

[Best]

Uh oh. 

[stepee]

Oh he finally got a haircut, very good call 

[AbsolutSurgen]

Having worked with communications people at big companies before.

 

They normally write most of the quotes in any press release, and most of the written Q&As.  I've seen them feed Questions to be asked at meetings, and provided pre-written answers.

 

The only thing that was offside here, is they apparently didn't get Druckamnn's approval for the wording.  (I suspect they did get approval by some ofther senior Playstation exec though).

[Best]

I just want TLOU3 damnit. 

[Keyser_Soze]

AI edited the interview.

[Ghost_MH]

25 minutes ago, Keyser_Soze said:

AI edited the interview.

 

I was actually wondering the same thing. We are in a world where someone conducted this interview and then someone else could asks AI to summarize it and give them some nice quotes to highlight.

[legend]

lol wtf