Oh contraire
>the Imperium is evil guys!>and yet they're at the forefront of all marketing material, focusing on the heroic and self-sacrificial nature of the Imperium's military, from the humble Guardsmen to the noble Space Marine, all of which willingly lay down their lives in defense of their home and race>we will also portray the complete cleansing of a planet overrun by another race as a grim fate for all humans remaining on the planet, but ultimately the correct sacrifice to make>while everyone else is notably bereft of positive, humanizing traits
Purge the Heretic
Kill the Mutant
Burn the Unclean
,':| you figure it out (hint gw itself is full of them apparently)=heretic
Cock choppahs =mutant
The brown tide= unclean