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  1. Look up the word "unsustainable" in the dictionary and you'll find a picture of Sony's operating margin. This is all the evidence required to see why Sony's "GAAS Pivot" represents practically a "categorical imperative" (apologies to Immanuel Kant) for the company's financial future. What this tells me is that the "prestige" AAA story-driven titles for which Sony has become famous certainly do generate quite a bit of revenue, but there appears to be a hard ~$20 million ceiling to that revenue (because they contain very little if any post-release monetization) and that they cost a helluva lot to make.
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